So what do you do? Depends on who you ask!

Several industries have had their reputations on display the past few days as a new meme has spread across the Internet. So since everyone from media buyers and media sellers to political operatives have had their turn, we thought the world needed to understand PR professionals a little better too. 

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Found this article on AmEx OPEN and wanted to share it with you all. If your job at all involves online activity or content (i.e., 99.9% of all PR professionals), then this is a must-read article on how to balance both creating original content as well as aggregating content from across the web. Marketing today revolves so much around providing solutions. And if clients are going to trust you (or customers trust your clients) then you have to be positioned as someone who can provide solutions. 

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A little over one week until Christmas, so this Friday's post will be a mashup of notes on articles that you might find interesting... 

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In society today, we love checking things off our lists. We love projects, because projects have an end point. We love finding new work to bring on our desks, then promptly and efficiently moving them off our desks.

I think that's one of the challenges with social media, and Facebook in particular. We love setting up a Facebook page. Adding the picture, putting in our address, inviting all our friends... it's a very satisfying thing to check off our lists. 

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FourSquare. Facebook. MySpace. Friendster. Blogs.

Track the evolution of social media, and one thing is constant -- change.

If you do the same with email marketing you see... email.

While so many web technologies have come and gone, and consultants hop from social media to search engine optimization, email marketing remains the most robust and consistent tool for reaching online audiences.

Are you using email to the max? Here's a few best practices for this ageless online tool: 

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There's a great article in Digiday today about how CBSSports.com is gearing up to compete with its larger rivals ESPN.com and Yahoo!:

"Can CBS ever catch Yahoo and ESPN for digital sports dominance? CBSSports.com is doubling down on premium, original content and reporting talent. The site has brought on veteran journalist Jon Heyman to spearhead its Major League Baseball coverage. Heyman, who starts on Dec. 12, spent the past five years at Sports Illustrated, and is a frequent contributor to MLB Network and the sports radio station WFAN in New York.

"Heyman’s hire is the latest move by CBSSports.com as it looks to build a roster of high-profile reporters in each of the major professional and college sports..." 

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This week, Google rolled out the most extensive redesign in YouTube's history, and there are several important changes PR firms can leverage to add value to their clients.

 

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Nearly two decades after the advent of HTML, we still struggle with formatting words, paragraphs, and pages on the Web. For a website practitioner, using HTML and managing website content is second nature. But to other professionals, who are just now taking on the task of regular website and email content updates, the foreign system of tags and nuances might as well be an alien language. 

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On Sunday the New York Times wrote about the increasing number of digital publishers who are developing their own ad networks. This will be good for businesses who want to advertise online, but will make buying ads a much, much more complicated process. 

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Different generations use the internet in different ways. Milliennials access the internet wirelessly to access social media sites, while older generations use the internet more frequently to access government and financial information. All generations now have two things in common when it comes to the internet, they are all using email, but blogging less than last year.  

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