A little over one week until Christmas, so this Friday's post will be a mashup of notes on articles that you might find interesting... 

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In society today, we love checking things off our lists. We love projects, because projects have an end point. We love finding new work to bring on our desks, then promptly and efficiently moving them off our desks.

I think that's one of the challenges with social media, and Facebook in particular. We love setting up a Facebook page. Adding the picture, putting in our address, inviting all our friends... it's a very satisfying thing to check off our lists. 

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FourSquare. Facebook. MySpace. Friendster. Blogs.

Track the evolution of social media, and one thing is constant -- change.

If you do the same with email marketing you see... email.

While so many web technologies have come and gone, and consultants hop from social media to search engine optimization, email marketing remains the most robust and consistent tool for reaching online audiences.

Are you using email to the max? Here's a few best practices for this ageless online tool: 

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There's a great article in Digiday today about how CBSSports.com is gearing up to compete with its larger rivals ESPN.com and Yahoo!:

"Can CBS ever catch Yahoo and ESPN for digital sports dominance? CBSSports.com is doubling down on premium, original content and reporting talent. The site has brought on veteran journalist Jon Heyman to spearhead its Major League Baseball coverage. Heyman, who starts on Dec. 12, spent the past five years at Sports Illustrated, and is a frequent contributor to MLB Network and the sports radio station WFAN in New York.

"Heyman’s hire is the latest move by CBSSports.com as it looks to build a roster of high-profile reporters in each of the major professional and college sports..." 

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This week, Google rolled out the most extensive redesign in YouTube's history, and there are several important changes PR firms can leverage to add value to their clients.

 

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