Good afternoon everyone. The holidays are right around the corner and for some of you, this is your busiest time of year. So how do you plan on connecting with your consumers? We have some great ideas that will help. Also, see how dentists are using social media to ease your fear of your annual visit. Finally, if your business is using Foursquare you may offer specials to loyal customers that become the "mayor" of your location. But, what happens when those "mayors" are cheating to gain that title?  

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Companies are finding all kinds of ways to brand themselves using social media sites such as Facebook and Twitter, but don't rule out the business benefits of LinkedIn. After all, LinkedIn was built for businesses and business professionals.  

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It may be easier than you think to understand your consumers when it comes to their Facebook behavior. For example, how many times have you revisited a site after you "Liked" the page? Chances are, you never went back. This could be the case for most of your Facebook page fans. In fact, a Facebook fan page consultancy found that 99.5% of your fans never come back to your page. They get information from your fan page via their newsfeed. So this means that if you are able to get visitors to your fan page, but you can't get them to "Like" your page, they will more than likely never receive information from you on Facebook.  

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The Internet and social media have changed the way law is practiced in this country. The laws of the Internet are still uncertain and in the courtroom, your Facebook status could give you an alibi. Even though the Internet and social media have found their way into the practice of law, some lawyers are hesitant to use social media even thought it can be highly beneficial. 

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Good afternoon everyone! Studio 31A is all about giving you the online guidance you need to better your business. Today we have some great articles to help you do just that. First, we have some key takeaways from a recent report covering consumers' online behaviors, consumers' expectations of a business' online presence and much more. It's a must read. Next, Twitter is expanding their advertising platform to small businesses. Finally, we have some tips on how your business can utilize Skype. 

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With Yelp being it's biggest competitor, Google Places has added a new feature to put itself ahead of the game. We discussed in a previous post the importance of using social media as a customer service tool, and now you can add Google Places as another outlet for that.  

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When first starting a business it's important to know how to legally structure it. Are you forming an LLC? S-Corp? What about a C-Corp? No matter what your business venture is, it's important to know the differences in order to avoid the legal backlash. All the legal jargon can get a little overwhelming so here are a few guidelines to structure your business courtesy of Mashable.com.  

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Whether your business is large or small the relationship you have with your clients is vital to success and understanding the difference in being a partner and a vendor is crucial. To determine where you stand with your clients you could ask yourself a few questions and read this blog post from MediaPost.com. 

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More and more companies are using video to promote their brand and increase revenue online. When it comes to creating a marketing budget, online video is getting a bigger piece of the pie with many companies. 

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