So what do you do? Depends on who you ask!
Several industries have had their reputations on display the past few days as a new meme has spread across the Internet. So since everyone from media buyers and media sellers to political operatives have had their turn, we thought the world needed to understand PR professionals a little better too.
Agree? Disagree? Let us know your thoughts in the comments below!
Comments
and submit to a desparate editor on deadline - Brief a web designer on new site creation and ship 30 pages of (heavily) edited content for the new site - Re-write a blog post for a client so its understandable by normal people - Plan pre-event publicity and
preparations for a trade show - Research appropriate venues for a customer event - Arrange editor and research analyst briefings and prepare spokespersons for their meetings - Research relevant upcoming editorial caledars for coverage inclusion - Develop an
SEO-based PR plan for a client with a very limited budget - Brainstorm feature and white paper topics - Edit a PowerPoint presentation so it communicates what's significant and interesting about a client in a specific market sector in under 20 slides - Advise
a marketing vp on ways his company can apply PR to counter competitors' actions