Found this article on AmEx OPEN and wanted to share it with you all. If your job at all involves online activity or content (i.e., 99.9% of all PR professionals), then this is a must-read article on how to balance both creating original content as well as aggregating content from across the web. Marketing today revolves so much around providing solutions. And if clients are going to trust you (or customers trust your clients) then you have to be positioned as someone who can provide solutions. 

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There's a great article in Digiday today about how CBSSports.com is gearing up to compete with its larger rivals ESPN.com and Yahoo!:

"Can CBS ever catch Yahoo and ESPN for digital sports dominance? CBSSports.com is doubling down on premium, original content and reporting talent. The site has brought on veteran journalist Jon Heyman to spearhead its Major League Baseball coverage. Heyman, who starts on Dec. 12, spent the past five years at Sports Illustrated, and is a frequent contributor to MLB Network and the sports radio station WFAN in New York.

"Heyman’s hire is the latest move by CBSSports.com as it looks to build a roster of high-profile reporters in each of the major professional and college sports..." 

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