A little over one week until Christmas, so this Friday's post will be a mashup of notes on articles that you might find interesting... 

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In society today, we love checking things off our lists. We love projects, because projects have an end point. We love finding new work to bring on our desks, then promptly and efficiently moving them off our desks.

I think that's one of the challenges with social media, and Facebook in particular. We love setting up a Facebook page. Adding the picture, putting in our address, inviting all our friends... it's a very satisfying thing to check off our lists. 

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This week, Google rolled out the most extensive redesign in YouTube's history, and there are several important changes PR firms can leverage to add value to their clients.

 

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Different generations use the internet in different ways. Milliennials access the internet wirelessly to access social media sites, while older generations use the internet more frequently to access government and financial information. All generations now have two things in common when it comes to the internet, they are all using email, but blogging less than last year.  

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Twitter is a great way to handle customer service because it allows you to interact with customers and address their concerns directly. An issue some companies may have is that all of this interaction is done for the world to see. If your business deals with confidential customer information, it may be a struggle for you to figure out how to address customer concerns on such a public forum.  

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A new study shows that majority of small businesses don't believe social media marketing will help them connect with customers. Some small businesses don't believe their customers even use social media. And to top it off, some don't believe their customers did online research before doing business with them. Well, we have some news for you.  

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The main reason business owners get involved in social media in the first place is to help build their business. So at what point should business owners start to measure their return on investment in social media? Before you can answer that question, you need to understand what it is you are actually investing as a business owner.  

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What was first called the "email killer", now we have an explanation of why Facebook's new messaging system will not kill email but integrate all forms of messaging including email. Watch the video below to get a full understanding.  

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When it comes to growing your brand through social media, it takes more than just updating your Facebook status or posting hourly tweets to gain website traffic and followers. Whether you need to gain client prospects, maintain your current clientele or market your brand, email-social media integration can help.  

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I would suggest bookmarking every article in today's Daily Report because you will want to revisit them. At Studio 31A we are always looking for new tips and ideas to improve your online presence and overall, improve your business. Vaseline created an ad campaign to push it's newest product by using real testimonials from people dealing with skin issues. The overall idea could be of great use to your business. Also, if you are not keeping your company blog current, we have 10 reasons why you should. We leave you today with another non-profit using a social media platform to gain awareness for their cause.  

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